Nonprofit and Small Business Services
Practical guidance and expert partnership—without breaking the bank.
Hi, I’m Anna Beth, but most call me ABR.
I’m here to offer you expert partnership without breaking the bank. Whether you’re looking for a one-time consultation or comprehensive, end-to-end support, I always prioritize your unique needs, timeline, and budget while making sure to deliver results that actually make a difference.
I provide expert insight and direction across many aspects of running a nonprofit or small business, from operations to strategy to communications and more. I love helping leaders navigate the overwhelming range of skills needed to run a successful business and turning stressful tasks into enjoyable projects.
I’m committed to providing financially accessible services to organizations of all sizes. Why? Because I’ve been in the trenches—working full-time in nonprofits, running my own small business, and juggling countless priorities with limited time and resources. I know what it’s like to feel in over your head, with maximum needs and minimal support.
At my core, I’m mission-driven, care deeply about people, and genuinely love the work. That’s why I prioritize people over profit without ever compromising on quality or expertise.
Projects I’ve Worked On
I’d like to give you a glimpse into what working with me actually looks like. From high-level strategy and marketing campaigns to quick turnaround tasks, here’s a selection of projects I’ve helped bring to life.
Click on each item for a drop-down with a brief description.
Marketing
Overhauled a magazine advertising department
I transformed a struggling advertising department by developing a new partnership program, honoring legacy advertisers, cleaning up operations from top to bottom, and streamlining payment processes—generating ~$250,000 in revenue over two years.
Built a coordinated marketing strategy for an organization that had never had one before
I developed a cohesive marketing strategy integrating email, social media, blogs, press, and print to drive consistent traffic and engagement resulting in 59% of all website traffic coming directly from communications strategies, including 10% from social media. Building website traffic was a primary goal of this communications campaign.
Designed a comprehensive one-pager that balanced legacy and evolution
I created a polished, targeted one-pager clarifying the organization’s mission and identity while thoughtfully incorporating updated programs, branding, and leadership perspectives. The result was a go-to resource for representing the organization consistently—honoring its legacy while embracing new growth in a way donors and stakeholders could understand and support.
Boosted book sales through strategic marketing
I designed promotional plans to boost book sales and website subscriptions, enhancing visibility and engagement across digital platforms and in-person events that resulted in a steady increase in book sales over three years.
Created a show-stopping 10th-anniversary newsletter for a new client
With minimal onboarding, I crafted a powerful 10th-anniversary newsletter for a nonprofit rebuilding its support base, capturing its impact, and sparking renewed connections.
Communications
Built a comprehensive communications plan incorporating legacy channels and new opportunities
I created a communication plan from scratch, working with legacy channels and introducing new opportunities seamlessly. Formats included e-blasts, social media, blogs, press, print, and digital ads—driving 59% of total site traffic (surpassing the campaign goal).
Transformed technical exhibit-designer jargon into donor materials
I translated museum exhibit specifications into donor-friendly language that communicated vision and impact effectively, securing essential financial support.
Developed visual and video assets to enhance communications campaigns
From donation videos to educational series, I have created visuals that clearly communicate mission and impact, enhancing overall communication strategies. Simply put, not only have I created the comprehensive plans, I’ve also created the graphics, edited the videos, sourced the photos, written the copy, composed the tracking links, and all the rest.
Coached a communications lead on ChatGPT strategies
I coached a scientist-turned-communications lead on using ChatGPT to enhance messaging, streamline processes, and maintain a consistent, high-quality voice.
Set up Google Workspace for a new nonprofit
I guided a nonprofit founder through accessing and utilizing Google Workspace for Nonprofits, ensuring they had the right tools for their needs at the absolute best price.
Operations
Led a complete website overhaul and rebranding
I led a comprehensive website overhaul, managing branding, UX, auditing, quality control, vendor relationships, internal teams, and migrating nearly three decades of content to create a cohesive, user-friendly experience.
Audited and catalogued a decade of website content
I organized and structured ten years’ worth of website content, making the organization’s history easily accessible and usable.
Developed an internship program for operational efficiency
I designed an internship program that benefited both interns and internal staff, providing valuable experiences and improving organizational efficiency.
Helped a nonprofit implement a CRM system
I assisted a small nonprofit in choosing and implementing a CRM system to organize patron records and achieve marketing and fundraising goals.
Created and managed ticketing and registration systems
I have guided organizations through complex intake systems, such as concert ticketing and conference registration processes, and ensured smooth experiences for attendees and organizers alike.
Events
Transformed in-person events to online and hybrid formats
I led a traditional in-person event through a transition to online, and then hybrid, formats—achieving record-breaking engagement and revenue.
Managed technical teams for a large online event
I coordinated dozens of simultaneous video feeds and technicians for a large online conference, delivering a polished, high-quality experience for thousands of attendees.
Developed an effective “friendraiser” event campaign
I collaborated with an organization to create and execute a creative, achievable “friendraiser” event strategy that maximized the resources of the board, volunteers, and community—and that exceeded their fundraising goals.
Brainstormed a creative, out-of-the-box, mission-aligned fundraiser
I helped an environmental nonprofit develop creative fundraising ideas tied to their mission, including a terrarium-making class in partnership with a local nursery. The concept blended hands-on education with community involvement, reinforcing their message while building meaningful supporter engagement.
Developed achievable action plans for creative events
I have helped multiple organizations refine event concepts and build strategic action plans for successful, engaging events from fundraising to educational events to live performances.
Content Creation
Created a podcast script blending education, storytelling, and entertainment
I developed a podcast script from scratch, balancing educational and entertaining content with engaging storytelling.
Produced a compelling donation video
I created a moving donation video from concept to script to final cut, effectively communicating mission, impact, and calls to action—and resulting in increased donations.
Created an educational video series from concept to completion
I developed an educational series from concept to final draft, including scripting, editing, and audience engagement strategies.
Designed all promotional and visual assets (print and digital) for an international event
I designed all promotional and visual assets for an international event—from digital marketing to physical swag—managing everything from concept to completion while honoring and enhancing the brand.
Reviewed and improved a volunteer manual
I thoroughly edited a volunteer manual, providing comprehensive suggestions to improve clarity, usability, and overall effectiveness.
Strategy
Led a complete rebranding and mission messaging process
I guided a senior leadership team through a full rebranding process, helping them crystallize new mission messaging that became the foundation of their marketing and fundraising efforts. I wrote the core copy that became standard and is still used years later.
Built a high-revenue sponsorship program
I designed and implemented an educational partnership program that generated hundreds of thousands of dollars in revenue while also building relationships with key industry stakeholders.
Consistently generated actionable ideas for strategic growth and scaling
During my last full-time role before launching my own consulting business, I consistently identified new opportunities for growth across marketing, communications, events, partnerships, and content creation. From streamlining operations to launching revenue-generating initiatives, many of my ideas were successfully implemented—driving measurable growth and expanding the organization’s reach. I thrive on bringing the same strategic insight to every organization I partner with.
Launched a high-traffic blog to build community relationships
I created a blog that successfully drove traffic and built relationships through guest authorship. The strategy fostered community engagement and contributed to a consistent increase in site traffic.
Advised on software, systems, and cloud organization
I provided guidance on software selection, cloud organization, CRM management, e-book and print publishing, social media tools, visual design platforms, and more.
Provided high-value guidance in one-off sessions
Through one-off strategy sessions, I have provided clear, actionable guidance to small businesses and nonprofits looking to optimize their marketing, communications, operations, strategy, and event efforts.
Testimonials
Popular Services
Mission, Vision, and Values Statement
I’ll help you develop cohesive, inspiring statements that capture your organization’s purpose, culture, and brand identity. Together, we’ll craft a document that feels right, inspires your team, and provides a clear roadmap for decision-making and growth. Custom packages starting at $299.
One-Pager
I create polished, targeted one-pagers that clarify your mission, values, services, and programs for any audience. Whether you’re presenting to stakeholders, donors, or your own team, I help you craft documents that feel authentic, powerful, and true to your purpose. Custom packages starting at $199.
Donor and Board Materials
Slideshows, reports, and newsletters, oh my! Nonprofit world is full of donor and board material asks and not enough time or creative energy to do them well. And yet, they are vitally important for increasing engagement, donations, support, cohesion, action, and unity. I offer clear language, data-driven insights, and authentic storytelling for all your donor and board material needs. Plus, I can help you set up sustainable systems for continuing these efforts without burning out. Custom packages starting at $99.
Copywriting and Editing
From transforming complex language into donor-friendly messaging to creating compelling scripts for videos, I bring creativity, clarity, and expertise to every copywriting and editing project. Custom packages starting at $49.
Website Evaluation
With experience in user experience, storytelling, website redesign, and making complex systems intuitive, I help you envision a more beautiful, effective, and engaging interface for your home on the web. Custom packages starting at $199.
Event Management and Advisement
From brainstorming creative event concepts to guiding complex logistics, I offer support that turns your event from a source of stress to a source of success. Whether it’s a one-off consultation or end-to-end planning, I make sure your event achieves your goals. Custom packages starting at $129.
Brainstorming Meeting Facilitation
I offer expert facilitation that brings fresh ideas, balanced participation, organized goals, and creative energy to your brainstorming sessions. From preparation to execution, I make sure your team leaves inspired and equipped with a wealth of actionable ideas. Custom packages starting at $199.
Ready to collaborate on something great?
I thrive on helping your organization be the most creative, excellent, and effective as it can be.
Have another idea of how we can work together? Reach out, and let’s make it happen!